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TOPIC: Rules to make a porn site that will sell (by me)

Rules to make a porn site that will sell (by me) 1 year 4 months ago #2279

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15 years ago you could shoot any old trash and it would sell.

Today things are different.

One aspect is that many many many amateurs are taking very good quality pics and uploading FREE. Due to this, I would sugest that they are setting a benchmark for quality. In other words, you MUST be making better porn than people make for free if you expect any sales.

So these are a few rules you an choose to use or just ignore.

1. Playboy type content should be your min quality

By this I mean the pics and vids you take must be fantastic.

This may mean having to hire a photographer and/or film maker to shoot your content.

Many years ago one chap who ran a very popular site from the start simply hired a photographer. His content was and still is excellent. While the cost was far greater than if he had shot it, the results were more than worth it, and he still makes a lot of money.
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Rules to make a porn site that will sell (by me) 1 year 4 months ago #2280

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2. Pirated content should mean more sales

It is suggested that pirated content will mean less sales as people have seen your content.

However....

I would sugest that sales may be low because people have seen your content and thought its a pile of crud and no longer want to join your site.

In theory great content will send people to your site to want to join.
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Rules to make a porn site that will sell (by me) 1 year 4 months ago #2281

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3. Rebills are more important than sales

Often these days sites boast about sales ratio.

BUT....

As an affiliate I want to promote sites that keep members, rather than just get a sale then they cancel.

Its important to look at ways to make your customer want to stay.
Last Edit: 1 year 4 months ago by bansmut.
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Rules to make a porn site that will sell (by me) 1 year 4 months ago #2282

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4. A site needs to look quality

I have often seen people run sites, that in honesty, look dreadful.

A site is like a shop.

If a shop looks naff and the shop next door looks great, guess which shop I will go into.

Most sites charge the same per month. So a huge sites that has top models, shot by pro's, often charges the same as some one man site, who has shot his models on a camera phone on a budget of $5. People are not stupid and can tell if a site is worth joining or not.

One thought is rather than have a monthly membership (say $20) charge per 3 months (say $30 for 3 months) for smaller sites. This may seem like less money, but you have more chance people will keep re-billing, and so in the long run the theory is you make more money.
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Rules to make a porn site that will sell (by me) 1 year 4 months ago #2283

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5. Solo sites are hard to sell

If you want to run a solo site, the model has to be that bit extra special.

Sales are low due to:
  • She has to turn people on. Often a site with lots of models, people may join to see just one or two models and have no interest in the rest. One model means unless people fancy her, then they will not join that site.
  • They have seen enough of her. Once you post a pic or two on twitter, or/and a vid on a porn tube site, then for most they have now seen her nude and move on to the next model. Not many will be that bothered about joining to see 1000's of vids and pics of the same model doing the same poses.
  • They donot see value in joining a solo model site when they can join a site with many models for the same price.
Last Edit: 1 year 4 months ago by bansmut.
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Rules to make a porn site that will sell (by me) 1 year 4 months ago #2284

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6. Fetish is good

Fetish sells.

BUT.....

You really need to know what you are doing.

Many fetish sites simply suck.

To do these properly they can be costly, but the money can be made.

Often I have seen fetish done cheap. It looks dreadful.

In truth unless you're a real pro with a camera, its often best to hire pro camera person to shoot it.
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